How to Design the Perfect Banner for Any Event?
An event allows businesses the opportunity to grow their customer base by attracting new customers. However, in core industrial areas like NYC, you must have an attention-grabbing tool because there will be competitors aiming for the same. This process used to be a tedious task in earlier days, but it has become easy with outdoor vinyl banners in your marketing toolbox.
So, whether you’re hosting a large success party in an open area or taking part in the year’s biggest trade event, you can use high-quality custom banners to convey a particular message, promote your businesses or talk about your next product launch to get some traffic. Due to the durability and flexibility of these vinyl banners, they can be used both for outdoor and indoor purposes. Although people usually choose fair weather for outdoor uses to keep up the longevity and visibility of the sign.
To know more about how to design these vinyl banners for your upcoming event to get the maximum attention, keep reading this article till the end.
What are Vinyl Banners?
Vinyl banners are a popular and common form of outdoor advertising. These banners are highly versatile, durable, and available in various sizes, shapes, and designs. You can use this type of banner to promote a product, increase a company’s brand awareness, and for other advertising purposes. They can also be used at corporate gatherings, reunions, community gatherings, conferences, etc., to convey a message to a specific group of people.
However, in this case, the quality of your banner printing should be superior enough to promote your brand as an authoritative, established, and quality service provider. Therefore, the importance of creating a smooth finished look while using this sign should be taken into consideration. Generally, banners made using a vinyl sheet are the highly preferred material for high-quality banner printing solutions, but there are other materials available too at cheaper prices.
Although, it can be challenging to create a stunning brand space at your event using these vinyl banner designs. So, you can consider taking help from a professional custom banner design company in NYC. Experts can guide you from the design stage of your banner to its completion stage. Still, there are some basic steps usually preferred by top-tier banner printing companies.
10 Easy Steps to Design Vinyl Banners for Your Event
Vinyl banners can do a great job of promoting an event and even attracting the visitors’ attention at the event, only if they’ve been designed in an ideal way. If you have an upcoming event scheduled after a few days or even after a few months, consider implementing the following steps to design a banner that performs the intended task.
- Pick the Right Font Size
When putting up a banner at an event, you have to be confident that the message printed on it is legible. Decide how far and high the banner will be placed, and from what distance people will be viewing it. As a general rule, professionals use 10 inches of letter height in the banner for every 100 feet of visibility. Since traffic is mostly fast passing in events, putting up a large banner featuring a bigger font works best.
2. Don’t Mess With The Words
Once the right font size has been determined, it’s time to concentrate on the wordings. Since vinyl banners offer limited space, you have to put across your message using fewer words. So, never try to convey more than one message in one banner; otherwise, the readers will be confused. It’s best to keep the message clutter-free and to the point. On average, three lines with five words each should be enough.
3. Use Proper Colors
It’s essential to use eye-grabbing colors to make your vinyl outdoor banners stand out in the event. Instead of the usual dull colors, you can pick something bold, vibrant, and inviting, which does a great job at making people stop and stare.
You can try choosing two to three colors that best complement each other and elevate the banner’s aesthetics. Consider using color psychology for maximum benefit. In addition, don’t forget to test the colors under the right light setting that will be present in the event.
4. Use Graphics in Sync with the Backdrop
To make the banner look impactful, always consider where it will be placed. Pick the visual elements while keeping in mind if the banner will be placed on a brick wall, temporary fence, or in front of a forest background.
When the visual elements on the banner look in sync with the backdrop, it is certain to grab more attention. You can also consider adding a thick black or white color border around the edge to separate it from the backdrop for better visibility.
5. Go Ahead with Double-Sided Exposure If Needed
This option is for those who want visitors to see the same message and visuals on both the front and backside of the banner. It works best if you don’t want to spend on too many banners and the event doesn’t have enough space to host multiple banners.
You can search for a professional sign company in NYC that can print both double-sided and single-sided vinyl banners for events. Such banners ensure the message is visible to people from either side.
6. Choose the Perfect Banner Size
To ensure the banner serves the purpose it was manufactured for, always pay special attention to the size of the banner with respect to the mounting location and its height as well. If you end up creating a standard banner without taking any measurements into consideration, the banner will either end up looking too big or too small for that event. This is the reason why the experts prefer visiting the event location in advance and doing the needful for flawless execution.
7. Make it Stand Out
A good event banner should always draw peoples’ attention and be able to make itself visible amidst various other banners. It can be done by either adjusting the banner size, making its color more eye-catching, using attention-grabbing visuals, adding witty one-liners, etc. Irrespective of the option you choose, be sure not to deviate from your main message.
8. Use Mesh Banners for Outside Placement
If the banners are to be placed outside at a location where strong winds are most prominent throughout the year, choose a mesh or weave vinyl banner. Such banners let winds pass through the mesh, ensuring the banner isn’t damaged in the process. It is why you can often find mesh vinyl banners fencing around special events.
9. Choose the Apt Hanging Option
A vinyl banner can be hung at a height using sewn-in-ropes and pole pockets. You can choose any hanging option that makes it easier to put the banner at the right height and ensure a stronghold throughout the event. You can consult an expert to discover the best hanging option for great results.
10. One Banner One Message
The last yet the most important point to keep in mind while designing an event vinyl banner is maintaining cohesive clarity. One banner should always convey one message, not more. It helps avoid any confusion, and the intended message is put across with utmost clarity.
Want to Print Your Customer Vinyl Banners Now?
If the vinyl banner design is crafted considering all the points discussed above, you can be certain of receiving great results. In addition, if you cannot get it done from an acquaintance, contact a reliable custom banner design company that also offers same day banner printing services in New York without compromising the banner quality.
